Objective: To⦁increase product recognition in⦁a⦁new market.

Advertising in TikTok is great for increasing product awareness and coverage, so we decided to use this particular platform to popularize the product in Russia. The following aspects are important for the successful advertising on TikTok: a vivid creative video (the client prepared it according to our TOR) and a wider audience (as the audience settings are not as detailed as in FB and IG). Our main task was to inform consumers that the product appeared in stores plus that it could be ordered in particular delivery services. Several videos were made to be run in "waves" retatgeting users, so that the maximum number of the target audience saw each of the videos and memorized the product. In general, TikTok always generates relatively cheap traffic due to big amounts of random clicks (since the buttons in the ads aren't visible enough). A typical situation: a lot of conversions, but a very high bounce rate on the website (i.e. people visit the page and immediately close it). That makes it so important not only to create really catchy and trending videos for advertising, but also to clearly show the product, which was done in this project.

Objective: To⦁establish a⦁steady stream of⦁applications for offline training, to⦁acquire registrations for free webinars

We faced several difficulties, when starting our work with the project. For instance, large loyal audience, but at the same time weak sales of both online and offline courses. Also, the lack of statistics and understanding of the CPP. Our recipe for successful cooperation with any project is to avoid limiting ourselves to the work of targeted ads specialists and to never turn a blind eye on what can be improved. We always fully immerse ourselves in the study of the project, identifying all its strengths and offering options on how to build on the weaknesses. In addition to setting up advertising campaigns, we supported the client during all the stages of the launch: drafting scripts, thinking through the strategy of launching online and offline courses, implementing a new concept of selling online training, drafting a script for selling live streams, implementing a funnel via chatbot, planning the implementation of special projects to increase audience engagement in the account, giving an impressive amount of recommendations on the content. Thanks to this great involvement in the project during 5 months we were able to establish a flow of applications at 1.22$ (with an average cost of a course of 390$), bring registrations not only from Belarus, but also from Europe at 0.51$ (with an average cost of the product of 180$) and get a conversion rate of more than 30% of participating on the webinar, despite the force majeure and delay of the webinar for a week!

Objective: To increase the number of sales and traffic to offline stores

The project was being launched in a new location at the beginning of our cooperation. Since our main goal was sales and the client had a large online store, first we launched campaigns for traffic and conversions. However, it was quickly clear that users are not ready to make a purchase from an unknown brand online, specifically buy large and expensive products like beds, mattresses or gadgets like massage chairs. Therefore, we decided to shift the focus to lead forms: people from Spain and Portugal do not stand negatively towards calls as people from the CIS, so the manager could call and consult those who had submitted a request, as well as invite them to the store. Such a format allowed us to receive leads at lower costs and finally start communicating with the potential clients. Surely Lead Forms can bring a large percentage of unqualified prospects (as it is very easy to leave a form thanks to autofill), but we also took care of that complicating the forms and preparing creatives that attracted only the target audience.

Objective: To attract targeted leads in social media

The target audience of medium and large offline businesses was the main difficulty of the project for us. The product advertised is a service that allows businesses to manage reviews and keep geoservice data up-to-date. Considering the specifics of the project we understood, that we can not rely on classical business interests for targeting, so we started to look for another approach. And we have found it!
Analyzing the essence of the project, we came up with the idea, that our audience is businesses that work on their reputation and realize its importance. Most likely, such a business already implements other effective marketing tools, which is how we formed one of our key audiences. Also based on our experience, we knew that one of the most effective audiences for B2B is look-a-like. To build it in our case we used the existing customer base of our client.
Indeed we didn't just stop at two audiences. After creating several audiences, spending many hours with in-depth analytics of results not only in Ad account, but also out of it, analyzing different combinations of creatives and advertising goals, we achieved a stable result. Unfortunately in this case we can't boast the CPL of 1$, it's much more expensive. But here it is important to understand the scale and complexity of the promoted product. We are not allowed to disclose the figures, however more than 7 months of cooperation with the project with a renewed contract, speak for themselves.